Tag: bloggery

State of the Blog — November 2025

My “State of the Blog” posts are something I’ve been doing since the start of Words Deferred. Back when I was posting more frequently, I’d write these every six months. In 2024, I decided to switch to a yearly cadence—and now I dropped the ball and I’m two months late.

Previous Posts

Metrics

  • Years Blogging: 5
  • Total Posts: ~550
  • WordPress Subscribers: 159
  • Monthly Views: 760 (avg. over last 3 months)

Noteworthy numbers in the past year include the all-time view count hitting 20,000, and highest daily views hitting 213.

The 2024 Slump

Words Deferred has never been “big,” but the stats showed steady growth from 2020-2023. During that first couple years I posted quite a lot, aided by projects like Razor Mountain and journaling through NaNoWriMo, where my fiction writing time and blogging were tightly intertwined. I was also trying a lot of different ideas, still figuring out what exactly I wanted this website to be.

In 2024, I embarked on my Year of Short Stories, where I focused on writing, editing, and submitting short stories. That was a great experience, radically increasing my comfort level with all aspects of writing and submitting work, and I also got some of my work published, which is nice.

That project set me up for one weekly post documenting my progress and submissions. My other posts were less frequent, and ultimately the blog was quieter than previous years. The Year of Short Stories was a project that took most of my writing time and energy, and since I was planning to submit the stories I was writing, I couldn’t use those as content. I also suspect that my weekly updates were less likely to draw in readers from week to week in the same way that something like Razor Mountain’s ongoing story might.

Whatever factors contributed, 2024 was the first year since the start of the blog where I saw the metrics go down—a roughly 30% drop from 2023. I generally try not to pay too much attention to the numbers (outside of these retrospective posts), but I’ll admit that a drop like that is a little disheartening. It begs the question, “have I already peaked?” It’s a lot easier to ignore the relatively low view counts when they’re at least going up every year.

2025: The Year of…Nothing in Particular?

As 2025 rolled around, I found myself once again at the crossroads where I’d finished another writing/blogging project, and I wasn’t sure what I wanted to do next. Over the years, I’ve learned that I work most effectively when I have some big project like this to focus on. I think it also makes for good bloggery when there’s a big project to talk about week after week. Documenting those writing projects helps me get through them, and hopefully provides something interesting to post. When I don’t have a long-term focus, I tend to flail around and procrastinate.

Going into this year, I was burned out on short stories. For lack of a better idea, I decided to try tackling a different project each month. What were those projects going to be? I didn’t really know.

For January, I picked an easy one: write a page per day. No problem. I’ve probably done ten NaNoWriMos, at least half of them successful, and this was a much easier version of that. I finished first drafts of two short stories, and even wrote some goofy fan-fiction for a game I was playing at the time, something I’ve never done before.

Then February hit, and I stalled out hard. I had several completed drafts sitting around, and I’d been struggling to find the motivation to revise them. I figured that would be a good goal, but I never really picked out a particular metric to hold myself to.

Then I was sick for a few days. The kids were sick for a few days. School activities started and I ended up being a mentor/coach. We had some family medical issues. Before I knew it, my plans were long-abandoned. I ended up having more than one month in 2025 where I didn’t post anything, and I wasn’t writing much outside the blog either.

It’s never been hard for me to find reasons not to write—hence the name of the site—but the first half of 2025 was chock full of them. Without a big, clear, overarching project to keep me going, I dropped off the map for a while.

Second Wind

Looking back, I didn’t really get my feet under me, writing-wise, until summer. The kids finished school for the year, activities were over, and the medical issues were mostly resolved.

I spiffed up the blog layout ever so slightly, added Recommendations and Support Me pages, and took stock of my recurring post formats. Now that I’m into year five of Words Deferred, I’ve found a few formats that I enjoy writing and can keep coming back to:

The articles I most enjoy writing are still those that dig into the art and craft of writing, from brainstorming to revision to publishing trends. And while I enjoy having a big project to work on throughout the year, I found that I can lean on these recurring series to have something interesting to write about at least once a week, and keep my pen to the paper.

Oddly enough, my number of posts published in 2025 will probably work out similarly to 2024, maybe even a little less, thanks to how little I was writing through June. However, my views have been rising steadily ever since then, and I’m already getting way more eyeballs than 2024. Will I hit beat the 2023 peak? I don’t think so, but it’s looking more possible.

SEO for Dummies

Are there some sort of lessons to be learned about search engines and keywords and maximizing internet points in all this? Probably. The only reason I noticed my views were going up again was because WordPress sent me a little notice to say “Hey, we were surprised to see some people are reading what you wrote.” So I looked at the “Insights” tab on my dashboard, and that only confused me more.

The only app I automatically share posts on is Bluesky. In previous years, I used to share on TwiXter, back before the bots and assholes took over and they shut down the socialist blog-posting APIs in favor of their glorious, free-market, All-American blue checkmarks. So of course it makes sense that WordPress tells me I got about 6,000 shares each on Facebook, X, Reddit and Tumblr, where I never post anything.

I don’t know how this is possible. If you’re sharing my posts on Facebook and Tumblr, please reach out and clear this up for me.

And what exactly is a “share?” Clearly not the same as a “view.” Maybe a “glance?” But then, when people read my articles through the email subscription, that doesn’t count as a view either. Google also sends me monthly search statistics that appear to wildly overestimate just how much traffic they’re sending my way. They use the even more vague term “impressions.” I can only assume an “impression” according to Google means that my website was on page 10 of the search results when someone skimmed the AI overview.

I checked the WP and Google search insights. I seem to be coming up in roughly the same searches as I have been for years. I found out that I’m cited in the Wikipedia article for “Mystery Box.” That’s kind of fun, and apparently counted for 3 whole clicks. Who is clicking that? ChatGPT helpfully sent seven people my way. Why? Maybe they asked it why people hate LOST so much.

In conclusion, the internet is a unfathomable beast. It giveth and it taketh away. None can know its true heart, and those who claim to do so are false prophets.

What’s Next?

I’m itching for another big project. But when I say “big,” that might just mean The Year of Even More Short Stories. Whatever it is, it’ll be intermingled with the usual things, the Read Reports and Story Idea Vaults and random game and TTRPG musings, and maybe even another poem.

Let’s all just try to make it to the end of the year, and then we’ll see where 2026 takes us.

Some Numbers Happened

This August was the three-year anniversary of Words Deferred. Around that same time I also hit 10,000 views.

Is that a good amount? Who knows. It’s certainly ramped up since that first year, when I was more-or-less shouting into the void.

It’s hard to believe it has already been that long. But then, the flow of time broke sometime in 2020, so now everything gets lost in the temporal vortex.

Anyway, thanks for hanging out and talking about writing with me!

State of the Blog — Aug 2023

It’s almost my three-year blogoversary!

Since I started this blog, I’ve done a “State of the Blog” post every six months. This is the sixth such post.

One of the key tenets of this blog is an open writing process. I’ve brought that to my serial novel Razor Mountain with development journals, and I bring it to the blogging process with these posts.

Previous Posts

Metrics

  • Years blogging: 3
  • Total posts: 378
  • Total followers: 137
  • Monthly views: 555 (average over last 3 months)

The Curve Gets Weird

For quite some time, I’ve seen visitors to the blog increase steadily. There might be a month or two where numbers would drop, but they inevitably kept creeping up. In December of 2022, I saw the biggest peak up to that point, as presumably more people who like to read blogs do so when they have some extra vacation time over the holidays.

After that, the graph got weird. Up and down constantly, and not much growth on average. Why? I don’t really know. Maybe I’ve been posting a little less consistently. Not much, but a little.

I have a few regular readers, but more than half of my usual traffic comes from search, and search traffic seems to be more variable these days. I can see why people who obsess over traffic or try to make money at this would get into all the little intricacies of SEO, keywords, etc. It’s strange to see a change in the pattern and not really understand why.

The End of Razor Mountain

Six months ago, I could just barely see the end of Razor Mountain in the distance. This July, I posted the final chapter.

This felt like a turning point for the blog. I’ve been working on Razor Mountain almost since the beginning. Between the actual episodes and the development journals, it accounts for 171 posts, about 45% of the entire blog.

I was so eager to finish the book, I didn’t think that much about what effect it would have on Words Deferred. Sure, I still have to do revisions, but the reality is that it’s going to be a very different blog, now that I’m not posting so much Razor Mountain.

For now, I plan to continue some of my other regular posts—monthly read reports and general writing topics.

Updated Posting Schedule

One of the great things about writing Razor Mountain was that blogging and writing fiction were intermingled. I could do both at the same time. However, as much as I enjoyed the experiment, I plan to write my next novel in private.

As a result, I can’t continue to dedicate so much time to the blog if I want to keep up with my actual writing. As a result, I plan on cutting back. The fact that I’ve been posting 2-3 times per week for so long is shocking to me, considering how challenging it seemed when I first started.

I’m still committed to posting at least once per week, so it’s not like I’ll be disappearing. I have quite a backlog of topics I’d like to write about.

Next Time

Speaking of cutting back—now that I’ve done six of these on a bi-annual basis, I’ll be switching to once-per-year assessments. I still like having this chance to look back at what I’ve done and think about what’s next, but the blog isn’t young and new anymore, and I don’t feel the need to do it quite so frequently.

The next few months will be a change, but hopefully a good one.

Thanks for reading!

State of the Blog — February 2023

It’s that time again. Since I started this blog, I’ve done a “State of the Blog” post every six months. This is the fifth such post.

One of the key tenets of this blog is an open writing process. I’ve brought that to my serial novel, Razor Mountain, with my development journals, and I bring it to the blogging process with these posts. While the Razor Mountain development journals focus mostly on fiction writing, these posts are about blogging in general.

Previous Posts

Metrics

Let’s start with the numbers:

  • Years blogging: 2.5
  • Total Posts: ~315
  • Total Followers: 128
  • Monthly views: 530 (average over last 3 months)

Search vs. Direct Traffic

The split between search traffic and direct traffic has stayed roughly the same in the past few months. Something like 75% of the traffic I get is from search, with one hero post and a handful of other mid-ranked posts capturing most of those views. The remaining 25% looks like it’s mostly from regular readers, and they’re mostly reading my new posts each week. As you’d expect, comments and likes come mostly from the regulars, while views are mostly the drive-by-searchers.

That search engine traffic varies quite a bit from week to week and month to month, so I’m in the odd position where my stats often aren’t driven much by what I posted recently, and instead come down to how many people wandered in from Google.

Slower Growth?

As I looked back at previous six-month windows, I saw fairly consistent growth in numbers. Usually, my views would just about double over the course of six months. The past six months were the first time where that wasn’t really the case. On average, those stats still went up, but not at that exponential rate.

Complicating the issue is that the numbers didn’t show a consistent trend. As you can see from the graph, there were a couple of fairly low months and a very high month. Turns out a lot of people have extra time to catch up on their blogs in the last two weeks of December.

It will be interesting to see what the next six months look like. This just isn’t a ton of data points to infer much from. I’m not really looking to change what I do based on these numbers—I won’t be doing a bunch of SEO stuff or using more clickbait-y titles. I’d love to see the blog keep growing, but if it does it will be because I keep posting what I enjoy posting, and people find it and like it too.

Approaching the End of Razor Mountain

There are ten chapters left in Razor Mountain. That number may change a little as I work through Act III, but that’s still well over 2/3 done. Plus, as an experiment, I already wrote a first draft of the last chapter at the start of the book. So as long as I can keep up my current pace, I should have all my chapters done before my next State of the Blog post.

I’ve been thinking about what happens next. First, I know I’m going to take a break from the book to get a little distance. Then I’ll be rereading and digging into whole-book edits and polish. I worked extra hard on the front-end to make these episodes as good as they could be when they are released, but I know that there will be a lot of opportunities to go back and further improve and tighten the story.

The bigger long-term question is what I want Razor Mountain to be. Right now, it lives on the blog, and on Wattpad and Tapas. I wanted this to be an open experiment, and I’m very happy with how it has gone. But with a rare few exceptions, traditional publishers are not interested in publishing a book that is already out in the world. I may decide to explore self-publishing, just in case there are folks out there who would be willing to throw a few bucks my way for a copy of the final book.

What Lies Beyond

Razor Mountain has been an integral part of my blog almost since its inception. My posting schedule changed when I went from pre-production to actually posting chapters, and it will probably change again when I get into editing. Then, at some point, I’m going to be done with the book, and there will be a big gap to fill in the posting schedule.

I have a few ideas of what I would like to work on next. I would love to spend at least a few months writing nothing but short stories and really grinding submissions to publishers. I also have dreams of writing a TTRPG campaign setting—I know there is a decent chunk of my regulars who are into that sort of thing, and I think it would bring in some new readership as well. I’ve been kicking around ideas for a setting for years, so it would be great to get it out of my head and onto paper.

I hear that people love maps…

Whichever project I choose to do next, it’s very likely that I will end up posting less frequently. I love the blog, and it has been very satisfying to get to a point where I put out at least three posts most weeks, but I also want to produce more fiction and other work that I won’t end up posting to the blog. Since there are only so many words I can produce in a given week, that necessarily means I will end up stealing time from the blog for other projects.

That’s okay. In some ways, I feel like the blog has grown up. It’s no longer a baby blog where I post my thoughts into the void. I have regular readers that I recognize, and writing and blogging friends that I occasionally trade comments with. I don’t want to stop blogging, but I feel like the blog can continue to grow and thrive with a little less care and feeding than I’ve been putting into it so far.

See You Next Time

That’s it for this time. I’ll see you in another six months for the three-year blogoversary!

State of the Blog — Aug 2022

Dang y’all! Somehow it has been two years since I started this blog. It’s honestly hard to believe.

One of the key tenets of this blog is an open writing process. I’ve brought that to my serial novel, Razor Mountain, with my development journals, and I bring it to the blogging process with these “state of the blog” posts every six months or so.

Metrics

  • Years blogging: 2
  • Total Posts: ~250
  • Total Followers: 87
  • Monthly Views: ~375 (average over last 3 months)

I do my best to not worry too much about visitors, views, and all the other bloggy statistics, but I do keep an eye on them. In the past six months, I really have nothing to complain about as far as the graphs and numbers. I don’t pay much attention to the totals. I’m small by most standards. All I really look for is growth, and the blog has been growing steadily. It took until this May to hit 2,000 total views, and a couple weeks ago I hit 3,000 total views.

One Post to Rule Them All?

One interesting statistic that has become apparent over the last few months is that I have a single post that has out-performed all the others, by a considerable margin.

Great Writing — Can You Say Hero? is a post from about a year ago. I had intended to start a series of posts talking about some of my favorite pieces, but I’m distractable, and I’ve never written another of these posts. Views for this post have steadily increased over the past few months, to the point where now they account for about 50% of the views I get every single day!

It’s important to note that I did not intend or expect this. I just wrote a post, and hoped (as I always do) that it would be interesting for others. This particular post hit a search algorithm sweet spot.

You see, there is a steady flow of people looking for Junod’s story about Mr. Rogers, and not very many search results on Google. Because of this, my post shows up near the top of results for several similar searches. This traffic is almost entirely driven by Google.

This is a potent illustration of the power of search engines to drive traffic. This is why people spend so much effort chasing SEO. However, the million dollar question is whether this traffic is actually good for me. I just happen to be capturing views in search of something else. On the other hand, the more people who read the blog, the more likely that some of them will be interested and come back.

The next six months will be interesting, because I’m also seeing search engine-driven traffic on a couple other posts on a much smaller scale. We’ll see if these other posts start to grow in a similar way.

The Long Tail

Even setting aside the search engine traffic, I’ve now reached a point where the post of the day is usually not the primary driver of traffic. On days when I post something new, it is almost always out-performed by a random assortment of my past articles.

This is why so much advice for “content creators” boils down to “keep making a steady stream of new stuff.” On rare occasions, you’ll make an outlier that performs better than most of your other stuff, but you’ll also create a large body of work that collectively draws in a bunch of people over time.

Looking Back and Setting Goals

These six-month reviews are partly about looking back, and partly about re-evaluating what I’m trying to achieve.

Looking back, I feel like I’ve really hit my stride. I have a steady rhythm of alternating weeks: Razor Mountain episodes and a development journal one week, then two writing-related posts and a reblog the following week. Every once in a while I skip a post. I’m not a robot. And I no longer worry about maintaining a perfect schedule.

I usually have a backlog of ideas for posts. Sometimes I do a series on a topic, sometimes I do one-offs. I’ve become a lot more comfortable with off-the-cuff posts and less editing. I’ve also become a lot less stressed about throwing my work onto the internet where everyone can see it. (There will probably always be a little pang of stress about that, but I think that’s probably healthy.)

My goals right now are:

  • Finish Razor Mountain
  • Write a couple of short stories alongside the novel
  • Write more, and especially write more fiction
  • Think about what’s next for the blog after Razor Mountain

See You Next Time

That’s all I’ve got for this two-year blogoversary. Thanks for reading, and we’ll check back in six months.

Reblog: So You’ve Decided to Unfollow Me — Cory Doctorow

In today’s reblog, the insanely prolific author, blogger, tweeter, speaker, etc. Cory Doctorow gets a little misty-eyed for the days of yore, when the internet was all about finding the little corners where people liked the same things you liked and you all could collectively geek-out over it.

Doctorow is of the opinion that the rise of social media, cross-site user tracking and online advertising empires drew people away from many of those hidden corners of the internet and encouraged websites to cast the widest-possible nets, seeking sheer number of views over engaged communities.

Whether or not you believe that narrative, it does seem like we’ve lost some of that early internet magic. Doctorow is here to remind us that we don’t have to try to please everyone. We don’t have to chase those big, but barely-engaged viewer numbers. It’s better to build that little corner of the internet that’s all about the thing you love. It’s better to get together with a few people who also love that thing.

It’s hard to overstate how liberating the early years of internet publishing were. After a century of publishing driven by the needs of an audience, we could finally switch to a model driven by the interests of writers.

That meant that instead of trying to figure out what some “demographic” wanted to read about, we wrote what we wanted to read, and then waited for people who share our interests to show up and read and comment and write their own blogs and newsletters and whatnot.

[…]

In the golden years of internet publishing, the point was to find the weirdos who liked the same stuff as you. Freed from commercial imperatives, the focus of the blogosphere was primarily on using your work as a beacon to locate Your People, who were so diffuse and disorganized that there was no other way to find them.

That’s the dynamic behind the explosion of fandoms and fanfic, behind esoteric maker communities and weird collector rabbit-holes, behind conspiratorialism and fringe politics and the whole loompanic wonderment of it all.

Read the rest over on Cory Doctorow’s Medium site

1K

This happened a couple weeks ago, but I figured it was worth a mention.

It’s not exactly a huge number, but it’s something. Looking back, what’s more interesting than the actual number is that the first ~500 took eight or nine months, while the second ~500 took about four months.

Anyway, thanks for reading, and special thanks to the regulars. Seeing the same names in my notifications each week makes me think I must be doing something you like.

The Blank Page

Every writer knows the daunting feeling of staring at the blank page. There’s promise and possibility. There’s a perfect story in your head, in that hazy wonderland where all characters are rounded and all plots are hole-free, and your brilliant, subtle themes give future literature professors whole semesters of discussion topics.

Unfortunately, as soon as it’s on the page, all the imperfections become obvious. Writing gets hard when you get down to the actual words. Like any other story, this blog is going to be one thing in my head, and another thing entirely when it’s on the page.

Bloggery

I’m going to talk about techniques and experiences. I’m going to point to things that I think are great, and do my best to explain why. I may review books or other media, but I’m more interested in what we can learn from it than any opinions on how “good” something is.

Serialized Fiction

Following in the footsteps of Dickens and Dumas, I’m going to be publishing free, (eventually) novel-length fiction here, hopefully weekly. This will be a fun experiment; I’ve never put work out into the world this way.

Writing…Live!

Another experiment I’d like to try is live-streaming writing sessions. The act of writing is oddly intimate, and while writers love to talk about writing, we rarely have an opportunity to see the first drafts or the editing as they happen. It may be a great way to start discussions. It might be a disaster. If nothing else, it should be interesting.

And More?

Of course, now that this post is nearly done, I find that it’s much worse than what I thought it would be, when the page was still blank. I’m sure there will be other things we do here. Other ideas. Other inspirations. We’ll keep some characters and kill off others. We’ll find the plot eventually. There will be a glorious arc. It’ll all work out.

At the very least, I’ll get it out of my head and onto the page.