State of the Blog — November 2025

My “State of the Blog” posts are something I’ve been doing since the start of Words Deferred. Back when I was posting more frequently, I’d write these every six months. In 2024, I decided to switch to a yearly cadence—and now I dropped the ball and I’m two months late.

Previous Posts

• February 2021
• August 2021
• February 2022
• August 2022
• February 2023
• August 2023
• August 2024

Metrics

• Years Blogging: 5
• Total Posts: ~550
• WordPress Subscribers: 159
• Monthly Views: 760 (avg. over last 3 months)

Noteworthy numbers in the past year include the all-time view count hitting 20,000, and highest daily views hitting 213.

The 2024 Slump

Words Deferred has never been “big,” but the stats showed steady growth from 2020-2023. During that first couple years I posted quite a lot, aided by projects like Razor Mountain and journaling through NaNoWriMo, where my fiction writing time and blogging were tightly intertwined. I was also trying a lot of different ideas, still figuring out what exactly I wanted this website to be.

In 2024, I embarked on my Year of Short Stories, where I focused on writing, editing, and submitting short stories. That was a great experience, radically increasing my comfort level with all aspects of writing and submitting work, and I also got some of my work published, which is nice.

That project set me up for one weekly post documenting my progress and submissions. My other posts were less frequent, and ultimately the blog was quieter than previous years. The Year of Short Stories was a project that took most of my writing time and energy, and since I was planning to submit the stories I was writing, I couldn’t use those as content. I also suspect that my weekly updates were less likely to draw in readers from week to week in the same way that something like Razor Mountain’s ongoing story might.

Whatever factors contributed, 2024 was the first year since the start of the blog where I saw the metrics go down—a roughly 30% drop from 2023. I generally try not to pay too much attention to the numbers (outside of these retrospective posts), but I’ll admit that a drop like that is a little disheartening. It begs the question, “have I already peaked?” It’s a lot easier to ignore the relatively low view counts when they’re at least going up every year.

2025: The Year of…Nothing in Particular?

As 2025 rolled around, I found myself once again at the crossroads where I’d finished another writing/blogging project, and I wasn’t sure what I wanted to do next. Over the years, I’ve learned that I work most effectively when I have some big project like this to focus on. I think it also makes for good bloggery when there’s a big project to talk about week after week. Documenting those writing projects helps me get through them, and hopefully provides something interesting to post. When I don’t have a long-term focus, I tend to flail around and procrastinate.

Going into this year, I was burned out on short stories. For lack of a better idea, I decided to try tackling a different project each month. What were those projects going to be? I didn’t really know.

For January, I picked an easy one: write a page per day. No problem. I’ve probably done ten NaNoWriMos, at least half of them successful, and this was a much easier version of that. I finished first drafts of two short stories, and even wrote some goofy fan-fiction for a game I was playing at the time, something I’ve never done before.

Then February hit, and I stalled out hard. I had several completed drafts sitting around, and I’d been struggling to find the motivation to revise them. I figured that would be a good goal, but I never really picked out a particular metric to hold myself to.

Then I was sick for a few days. The kids were sick for a few days. School activities started and I ended up being a mentor/coach. We had some family medical issues. Before I knew it, my plans were long-abandoned. I ended up having more than one month in 2025 where I didn’t post anything, and I wasn’t writing much outside the blog either.

It’s never been hard for me to find reasons not to write—hence the name of the site—but the first half of 2025 was chock full of them. Without a big, clear, overarching project to keep me going, I dropped off the map for a while.

Second Wind

Looking back, I didn’t really get my feet under me, writing-wise, until summer. The kids finished school for the year, activities were over, and the medical issues were mostly resolved.

I spiffed up the blog layout ever so slightly, added Recommendations and Support Me pages, and took stock of my recurring post formats. Now that I’m into year five of Words Deferred, I’ve found a few formats that I enjoy writing and can keep coming back to:

• The Story Idea Vault
• Read Reports
• Reference Desk (resources for writers)
• Games for People Who Prefer to Read
• Occasional reblogs

The articles I most enjoy writing are still those that dig into the art and craft of writing, from brainstorming to revision to publishing trends. And while I enjoy having a big project to work on throughout the year, I found that I can lean on these recurring series to have something interesting to write about at least once a week, and keep my pen to the paper.

Oddly enough, my number of posts published in 2025 will probably work out similarly to 2024, maybe even a little less, thanks to how little I was writing through June. However, my views have been rising steadily ever since then, and I’m already getting way more eyeballs than 2024. Will I hit beat the 2023 peak? I don’t think so, but it’s looking more possible.

SEO for Dummies

Are there some sort of lessons to be learned about search engines and keywords and maximizing internet points in all this? Probably. The only reason I noticed my views were going up again was because WordPress sent me a little notice to say “Hey, we were surprised to see some people are reading what you wrote.” So I looked at the “Insights” tab on my dashboard, and that only confused me more.

The only app I automatically share posts on is Bluesky. In previous years, I used to share on TwiXter, back before the bots and assholes took over and they shut down the socialist blog-posting APIs in favor of their glorious, free-market, All-American blue checkmarks. So of course it makes sense that WordPress tells me I got about 6,000 shares each on Facebook, X, Reddit and Tumblr, where I never post anything.

I don’t know how this is possible. If you’re sharing my posts on Facebook and Tumblr, please reach out and clear this up for me.

And what exactly is a “share?” Clearly not the same as a “view.” Maybe a “glance?” But then, when people read my articles through the email subscription, that doesn’t count as a view either. Google also sends me monthly search statistics that appear to wildly overestimate just how much traffic they’re sending my way. They use the even more vague term “impressions.” I can only assume an “impression” according to Google means that my website was on page 10 of the search results when someone skimmed the AI overview.

I checked the WP and Google search insights. I seem to be coming up in roughly the same searches as I have been for years. I found out that I’m cited in the Wikipedia article for “Mystery Box.” That’s kind of fun, and apparently counted for 3 whole clicks. Who is clicking that? ChatGPT helpfully sent seven people my way. Why? Maybe they asked it why people hate LOST so much.

In conclusion, the internet is a unfathomable beast. It giveth and it taketh away. None can know its true heart, and those who claim to do so are false prophets.

What’s Next?

I’m itching for another big project. But when I say “big,” that might just mean The Year of Even More Short Stories. Whatever it is, it’ll be intermingled with the usual things, the Read Reports and Story Idea Vaults and random game and TTRPG musings, and maybe even another poem.

Let’s all just try to make it to the end of the year, and then we’ll see where 2026 takes us.