It wasn’t that long ago that serials seemed like a bygone format — something that worked for Dickens and Dumas, but not really a viable option for the modern author. Now, it seems like serialized fiction is a growing new segment, with big companies making big bets all over the place. There are exciting news announcements around serial fiction every few months.
This spring, we got news of Korean media conglomerate Kakao Entertainment gobbling up both Radish and Tapas. Then, as summer was rolling around, Amazon announced the release of their own serial platform, Kindle Vella. These companies are banking on the growth of stories that cater to short attention spans with reading material that comes in bite-sized pieces. They’re also farming content, optioning the most popular stories for traditional publication or adaptation to streaming services, TV and movies.
Last month, well-known traditionally-published author Salmon Rushdie announced that he’ll be serializing his fiction via Substack.
Lincoln Michel weighs in on his own Substack, Counter Craft:
The success of Substack and similar services have shown writers what most artists in other mediums already knew: there’s a lot of money in fans. Hardcore fans are willing to pay extra to support the artists they love. For extras, yes, but even just to support. And fans seem to like knowing exactly who they’re supporting, meaning that there is a not insignificant number of readers who are willing to, say, pay 5 bucks a month for an individual NYT journalist’s Substack who won’t pay 5 bucks a months for a full NYT subscription.
So…can that translate to fiction?