Who to Write For When You Have No Audience or Readership

Elliot Chan

At the beginning of your writing journey, you won’t have a following. No audience. No readers. Nobody knows who you are. It’s almost impossible for them to find you. It can be an awfully lonely place at the start, and in this solitude, you’ll ask, “Why am I even writing this? Nobody will read it.”

Writing is more than putting words on pages. Writing is communicating. To solve the problem of not having a readership, all you have to ask is “Who am I communicating with?” Now, at this point, you might have an epiphany and discover your audience are the children of Mexico or all the pregnant women in their second trimester. If that’s you. Great! All you have to do then is direct your writing efforts towards schools in Mexico or building a pregnancy blog, and in a matter of time, you’ll have an audience.

But then…

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